![]() The advertising will air into September across broadcast, online video, social, and radio. “And once you hear it, it stays in your head.” She adds the music serves as an “important exclamation point” by setting a nostalgic tone that makes it “distinctive and ownable” by the Illinois Lottery. “We wanted to capture the spirit of what winning looks like at a time when you can’t see someone’s smile,” explained Aubrey Walker, Group Creativeĭirector, OKRP. The ads are set to the classic "Bing Bang Bong” song made popular in the 1960s by The cash prizes will range from 100,000 to 1 million, he said, while children can win a Bright Start. The “You Can’t Hide Winning” campaign was developed with O’Keefe Reinhard & Paul (OKRP). The Illinois Lottery will draw names each week beginning July 8, Gov. The state reported an additional 16 fatalities Thursday, bringing the overall death toll to 23,120 since the pandemic. It’s the first of nine weekly drawings being held throughout the summer as an incentive to get more people to roll up their sleeves. Despite the lottery announcement, Pritzker said, COVID-19 is not a game. The shoot adhered to strict COVID-19 guidelines and those featured were shot individually wearing masks. The state will draw the first four winners of its coronavirus vaccination lottery Thursday, making one inoculated adult 1 million richer and providing 150,000 scholarships to three minors who have gotten their jabs. ![]() Happiness of game winners despite the fact that the actors playing them in new ads are masked.Īctors for the campaign were selected because they are known for their extraordinarily expressiveįaces. A huge amount of respect and prayer goes out to the families that have been impacted by COVID-19 and the nurses, doctors, and essential workers who have kept us safe during this time.As advertisers debate whether to reflect current pandemic realities in their everyday creative, the Illinois Lottery is embracing this new normal through creative that attempts to show the The campaign will include a total of three drawings for 1 million prizes and 40 drawings for 100,000 prizes. The first four winners in the state’s COVID-19 vaccine lottery are an adult from Chicago, who took the 1 million cash prize, and students from Chicago, suburban Cook County and DeKalb County. The first drawing will be held July 8 for a 1 million prize. To find providers elsewhere, visit or call (833) 621-1284. The state has set aside 10 million in total lottery prizes, covered by federal pandemic relief funding. In miraculous form, we made it out of that production alive, still married, and our son slept through the entire hotel filming scene in the bed that you can't see.Īt the end of it all, although this wasn't our exact reality, it was and is for so many. Pritzker injects COVID-19 vaccine lottery talk into mix as daily inoculation rate plummets. Illinois moved closer this week to adopting a vaccine lottery one of the most promising ways to boost the state’s vaccine adoption and strike a decisive blow against the COVID-19 pandemic here. I had 5 days to shoot this commercial that was birthed out of thin air that happened to line up pretty close to our actual reality. The winners, two located in Chicago, and one in suburban Cook County, will be notified by the. But 3 days later, in historic and record-breaking time, the job was awarded and there was a pile of production gear sitting on my doorstep. Three winners were chosen Monday during the fifth 100,000 drawing of Illinois COVID vaccine lottery. He needed someone to be able to direct, shoot, and be in this commercial along with his family. The next day I was told that a commercial concept was fabricated out of a meeting at an ad agency involving a stay-at-home dad, his son, and his wife who has to separate from them due to COVID. In the middle of a deep dive into Disney+, out of the blue, I get a text from a friend, Jacob McKee saying howdy, what's yer DP email address. I hadn't worked in about 8 weeks, and in freelance terms, that's like 3 years, not to mention there was really no hope in sight. The time is mid-stay at home order, April 2020. (WTVO) Illinois will make the first drawings in the state’s All In for the Win COVID-19 vaccine lottery on Thursday, July 8th, with prizes up to 1 million.
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